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‘Fresh Ink’ Exhibition Product Family & Shop

About This Project

Product family developed in 2010 for the MFA exhibition ‘Fresh Ink: Ten Takes on Chinese Tradition’, in which 10 currently working Chinese artists reinterpreted 10 classic Chinese masterpieces (primarily in ink). The “brushstroke” and “splatter” designs for these retail products were created using Chinese inks and traditional brushes and bamboo pens. The ‘Scholar’s Scarf’ (top right) was created by collaging blocks of color, characters and Dynastic seals–or chops–from multiple ancient silk scrolls featured in ‘Fresh Ink’, and the finished design was then printed on 100% silk. It introduced a new, slimmer style of scarves to MFA retail, and was named the ‘2011 Award Winner: First Place, Jewelry & Wearables’ by Museums & More magazine’s Giftys, receiving the industry award for trend-setting.

Client:

Museum of Fine Arts, Boston

Software:

PS, AI, ID

Specifics:

Concept, layout, copy, illustration, design, Shop graphics and merchandising

Category

Design / Environmental, Design / Product & Package, Design III