About This Project
Product family developed in 2013 for the MFA exhibition ‘Hippie Chic’.
Many objects for this exhibition were loaned to the MFA and thus fell under restrictive licensing rights or copyright protection, requiring the product line and packaging to have the look and feel of the exhibition without incorporating direct reproductions of the artwork. Additionally this merchandise was created with the goal of both keeping faithful to the style of the era while also incorporating a contemporary, salable look.
In 2014, the Hippie Chic “1960s Psychedelic Pattern Tote Bag” (top right) received the Museum Store Association Award for 2013 Developed Product of the Year in the North Atlantic fashion/textiles category.
Museum of Fine Arts, Boston
PS, AI, ID
Concept, layout, illustration, copy & design